What Is an AI Workforce? A Plain Explanation for Salons and Barbers in Bognor Regis
The phrase is Dean Keating's own. In practice it means AI agents that each take one desk job. A hairdresser's week shows what that looks like.
An AI workforce, as Dean Keating uses the phrase, is a set of AI agents that each take one of the desk jobs in a small business, installed for you rather than handed over. He is based in Horndean, Hampshire, and sets this up remotely for West Sussex businesses. Free call: 07418 627304.
Where the phrase comes from
Dean Keating's website, ai-agent.deankeating.com, carries a headline that says he will build you an AI workforce, installed for you, not handed over. It is his phrase, and it is easy to hear it as something grander than it is. In practice it is a list of ordinary desk jobs, each given to an AI agent.
A hair salon's desk
The directory lists 59 hairdressers and barbers as of 10 October 2026. In most of them, the person with the best view of the diary is the one holding the scissors. Think of the jobs that happen around the chair, none of which anyone wants to do at ten at night:
- Replying to a new enquiry about an appointment.
- Answering the same question about who does what.
- Sending a confirmation and a reminder.
- Chasing a request nobody answered.
- Raising an invoice for a block booking, and chasing it if it is late.
On his list, those are jobs an agent can take: replying within minutes day or night, answering common questions across email, web and WhatsApp, sending updates, confirmations and reminders, following up until someone books or says no, and raising invoices and chasing late payments.
One agent, one job
The useful way to picture a workforce is one agent per job. Each does a defined thing in a tool you already use, hands over to a person when it should, and reports in the weekly report. It is not one clever system that runs the shop.
What it does not mean
It does not mean the staff go. We have no claim to make about hours or money saved, and we would not trust anyone who offered one without seeing your business. It does not mean an agent answers the phone, either, because his service is not phone answering.
How it is set up
The steps are a free call, an audit of the work worth automating, the build and install, then training and support. He starts with the single task that makes the most difference, so you would have one agent first and add others if it helps. You leave the call with a plan you can use with or without him. The cost is given after the call.
Distance and honesty
Dean is based in Horndean, Hampshire, and works with Bognor Regis and West Sussex businesses remotely. If you want someone in the room, say so on the call and look at nearer providers too. This site is published by the same person who sells the service, so compare before you choose. A related read is AI for a small business.
Contact
Call or WhatsApp Dean Keating on 07418 627304, or email dean@deankeating.com. See the Dean Keating profile on Bognor Regis.co. Websites: ai-agent.deankeating.com and deankeating.com.
About this guide
Bognor Regis.co is published by Dean Keating, who also runs the service described here. He is based in Horndean, Hampshire, and works with Bognor Regis and West Sussex businesses remotely. If you want someone in the room, say so on the first call and look at Bognor-based providers too. This guide recommends our own service, so compare it with other providers before you decide.
From the publisher of Bognor Regis.co
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Free, no obligation. With Dean Keating, the publisher of Bognor Regis.co. Based in Horndean, Hampshire; works with Bognor Regis and West Sussex businesses remotely.
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